Do one of the following apply to your organization?
- Do you define your customers in terms of the technology they use rather than what they do?
- Do you primarily talk to the people purchasing the product and rarely talk to end users of the product?
- When asked “who are your customers?” is the answer “Everybody!” or, “it depends…” ?
- Do you have difficulty recruiting customers for focus groups or market research? This could be a sign that your customer does not exist “in the wild”.
These are all signs that your organization could benefit from persona development. Personas are a way to get to know your customers and users. It helps you learn what their problems are, what their key workflows are, and where their pain points lie. Without a solid understanding of these aspects of your customers, it can be a challenge to develop a successful product.
Authentic Insight can help your organization get clarity around your target users, so that you can focus on delivering the highest value to them.
Read about our persona development use cases >>