Ever do exactly what your customers say they want only to be disappointed with the results?
Authentic Insight can help. It turns out that unpacking what users need out of what they say is a tricky business. Customers (and indeed all of us!) are notoriously bad at predicting what they want out of products.
This does not mean we shouldn’t listen to what they say, but it does mean that we must listen carefully, and ask the right kinds of questions. Hint: “What do you want?” is not a good question.
Authentic Insight can help develop the right kind of research protocol for your needs. Depending on your particular product, in-depth interviews might be the best tool. Other products benefit from focus groups or online surveys. We specialize in finding the best method that answers the questions that you need answered about your customers.