Don't make these 7 Common Mistakes!

“We make B2B products better.”


Tired of making product decisions based on the loudest person in the room? So are your customers.

we can help.

Our specialty is making complex, B2B products better and easier to use. Good products start with understanding your customers.

We help you implement your Voice of Customer program to build that understanding. Our decades of expertise in user experience design then turns those insights into a UI that feels seamless and smooth to your customers.

We help your
customers love you.

Jana Sedivy,

Founder and Principal

Nadine Fox

If you’ve been struggling to find research and UX help because your product is very complicated, look no further.

No product is too complex or technical for us.

If you’ve been struggling to find research and UX help because your product is very complicated, look no further. No product is too complex or technical for us.


Reduce your customer support costs by making your product easier to use.


We help you hear voices in your head. The voice of your customers.


Engineers will never be UX designers, but we can teach them the do’s and don’ts.

I feel like I was thirsty and I just had a glass of water!

Lee Rosen, Director of Engineering, Nuance Communications

Authentic Insight helped our team deeply understand who
we were serving and if our product truly did address the
customer needs that we said it did. Through a regular
cadence of communication to the team, we were able
to get access to the true Voice of our Customers.

Ben Matthews, Director of Design, Adobe

Authentic Insight's work has been essential for us to understand
the perception that customers have of our company. Their research has
laid the groundwork for our new marketing and branding initiative.

Charles Dugue, CEO, 8.2 Consulting

Authentic Insight is a great asset to any customer oriented
software development organization. They were always the
true voice of the customer on our team and helped focus the product.
Hire them if you get the chance.

Jess Walker, Principal Product Director, Adobe

Authentic Insight is awesome.

With minimal guidance, they were able to take the reins
and deliver an exceptional analysis of our clients' needs
to help us innovate.

Mark Hirsch, CEO at CreativeWorx

Authentic Insight's techniques are as creative as they
are effective and practical. They helped us in the early
stages of market research and quickly identified our
potential target market.

Sherif Koussa, CEO Securify Labs

Authentic Insight has a very pragmatic approach to
implementing actionable programs without a huge
investment. Immediately after a single meeting, we
were able to initiate a cross-functional departmental
approach to customer experience.

Mairi Miller, Senior Manager of Corporate Marketing, Nanometrics

Authentic Insight was exceptional in working with our team to
improve platform usability.

James Kincaid, CEO iMedMedia

I highly recommend Authentic Insight for customer
insight research. They have the ability to drill down to
the root issue of any problem and work well with
the team to develop these insights into actionable

Paul Koens, Leader Industrial Design and Product
Development at Avaya

The force is strong with this one.

Darth Vader, Warlord, Evil Empire

Authentic Insight quickly helped us cut through the clutter
and chaos of user requirement gathering. They have an
impressive set of skills and knowledge for gathering
and analyzing requirements.

Jody Schofield, Mobile R&D Lead at Thinking Phone Networks

industries we’ve worked in

Unified Communications
Printer Server Management
Document Workflow Processing
Contact Center Systems
Health Care Organizations
Computer Vision Microprocessors
Emergency Phone System Backbone Infrastructure
Intranet Security
Infrastructure Modelling
Business Process Automation
Supply Chain Management
Financial Services
Seismic Devices
Solar and Wind Power

who we work with


fit for you.

to explore if we're a good

Book a free session


Did you know that if you call us, an actual human picks up the phone? Call now: 613.851.4340