about

You need help with a new app that’s the
next big thing to help millennials rate
each other’s outfits.

(We are deeply uncool. Please don't
ask us to work on anything
to do with cool kids.)

You just lost another deal because it failed
user acceptance testing.... again.

(Yes! We can help you boost sales with
better user experience!)

You are moving your thick client into the
browser and you need to redo the UI.
...and you want to get it right this time.

(Is it gnarly and complex with a
bazillion screens? Then YES! Call us!)

You need to talk to customers to validate
your future product roadmap concepts.

(Are your customers in a super
specialized industry? OMG Yes!
Those are our favorite kind!)

is authentic insight right for you?

You need help with a new
app that’s the next big
thing to help millennials
rate each other’s outfits.

(We are deeply uncool.
Please don't ask us to
work on anything to do
with cool kids.)

You just lost another deal
because it failed user
acceptance testing....
again.

(Yes! We can help you
boost sales with better
user experience!)

You are moving your thick
client into the browser and
you need to redo the UI.
...and you want to get it
right this time.

(Is it gnarly and complex
with a bazillion
screens? Then YES!
Call us!)

You need to talk to
customers to validate
your future product
roadmap concepts.

(Are your customers in
a super specialized
industry? OMG Yes!
Those are our favorite
kind!)

is authentic insight right for you?

When you talk about your product at dinner parties, do people’s eyes glaze over?

I’m so glad we found each other, because
that’s the perfect product for us!

We are a boutique agency that specializes in Customer
and User Experience for B2B tech products.

If it’s complex, technical, and boring, we can’t wait to roll up our sleeves and get elbow deep into the guts of it.

These days, enterprise software customers are no longer putting up with products that are hard to use.

But I don’t need to convince you, you know this already because you are seeing it in your sales numbers, how customers react during the user acceptance phase, and in your customer support tickets.

You’ve also read the Gartner and Forrester reports that tell you over and over again that user experience and customer experience is no longer a nice to have, but a must have.

Want to find out how we can help?

I have 18 patents on user experience technology and a background in Computer Science and Physics. This means we can get our heads around even the most complex of products, and quickly understand what people need to do with it.

We’ve worked in industries like Network Security, Telecom, Enterprise Document Management, Health Care, Shipping Logistics, and Scientific Instrumentation. Mostly with big companies like UPS, Adobe, Avaya, Nuance Communications, and Banner Health HMO, but we work with smaller organizations too.

We do customer research to help define product requirements, user experience design to implement those requirements, and training to help your team learn how to do it themselves.

I feel like I was thirsty and I just had a glass of water!

Lee Rosen, Director of Engineering, Nuance Communications

Authentic Insight helped our team deeply understand who
we were serving and if our product truly did address the
customer needs that we said it did. Through a regular
cadence of communication to the team, we were able
to get access to the true Voice of our Customers.

Ben Matthews, Director of Design, Adobe

Authentic Insight's work has been essential for us to understand
the perception that customers have of our company. Their research
laid the groundwork for our new marketing and branding initiative.

Charles Dugue, CEO, 8.2 Consulting

Authentic Insight is a great asset to any customer oriented
software development organization. They were always the
true voice of the customer on our team and helped focus the product.
Hire them if you get the chance.

Jess Walker, Principal Product Manager, Adobe

Authentic Insight is awesome.

With minimal guidance, they were able to take the reins
and deliver an exceptional analysis of our clients' needs
to help us innovate.

Mark Hirsch, CEO at CreativeWorx

Authentic Insight's techniques are as creative as they
are effective and practical. They helped us in the early
stages of market research and quickly identified our
potential target market.

Sherif Koussa, CEO Securify Labs

Authentic Insight has a very pragmatic approach to
implementing actionable programs without a huge
investment. Immediately after a single meeting, we
were able to initiate a cross-functional departmental
approach to customer experience.

Mairi Miller, Senior Manager of Corporate Marketing,
Nanometrics

Authentic Insight was exceptional in working with our team to
improve platform usability.

James Kincaid, CEO iMedMedia

I highly recommend Authentic Insight for customer
insight research. They have the ability to drill down to
the root issue of any problem and work well with
the team to develop these insights into actionable
recommendations.

Paul Koens,Leader Industrial Design and Product
Development at Avaya

The force is strong with this one.

Darth Vader, Warlord, Evil Empire

Authentic Insight quickly helped us cut through the clutter
and chaos of user requirement gathering. They have an
impressive set of skills and knowledge for gathering
and analyzing requirements.

Jody Schofield, Mobile R&D Lead at Thinking Phone Networks