What are you afraid of?

You know that gnawing in the pit of your stomach when you have…

Don't screw up your first date with your customers

Imagine you met an intriguing woman online and spent twelves…

Your customers don't think about you

Your product is amazing.You've been working on it for over…

The simple trick to delighting your customers

I don't mean to brag but I give awesome gifts.For example,…

Customers are Smarter Than You Think

I don't know why the hipsters accepted a nerd like me into their…

It's 3am. Do you know where your research data is?

I have a confession.Early in my career many years ago, I was…

How to win at the Olympics of Customer Experience

Ever wonder what the secret is to deadlifting 1,000lbs?  I do.It's…

Asking without listening doesn't help

Pop quiz!Which of these Edwards had scissors for hands?A)…

Are you putting lipstick on a demon?

Like most middle aged people, I firmly believe that the only…

A story is worth a thousand graphs

Joey was a happy and healthy eight year old boy with lots of…