Voice of Customer programs are like car maintenance and housecleaning

Just in time for "spring cleaning", my real estate agent sent…

Do you suffer from L.E.S. (Loudest Engineer Syndrome)?

Tell me if this sounds familiar.You are sitting around a table…

Don't do research if you won't use it

Do you ever plan a vacation with no intention of going?Do…

Accuracy doesn't help you if your question doesn't matter

Let me ask you a question. Does your business have money to burn?Most…

In search of "the right question"

I made a promise to myself years ago that I would never work…

Start With the Question: lessons from my 2nd year physics lab

Second year physics was like getting thrown into the deep end…

Is Intel the new cool kid on the block at CES?

I love CES. I want to know what's going on, what's new, what's…

How many participants do you need for your survey?

Many of my clients ask me about "statistical significance". …

10 things you need to know about usability testing

On Friday I gave a talk at the Wesley Clover startup incubator…

How NYC transit helps S.T.U.P.I.D. users

One of my bad UX pet peeves are poorly executed kiosks.  Sadly,…