Power PDF is a PDF creation and editing tool that needed some User Experience attention.
They needed to modernize their UI, and fast.
That’s where Authentic Insight came in.
They had a robust feature set, and were able to produce it cost-effectively, allowing them to sell their product for a third of the price demanded by the largest player in the field. Sales were healthy, but they wanted to gain a stronger market position.
As part of that growth strategy, an overhaul of the user interface was in order.
In 2014, they had not yet transitioned to the to Microsoft Office Ribbon, a style standard which had been introduced eight years ago (which is like 50 years in tech time).
They also had icons that looked a bit old school and made the interface look cluttered. Most aggravating of all though, they were getting complaints from customers that they couldn’t find features that were “right in front of them”.
We did a complete overhaul of their user experience which included:
Conducting user interviews to understand
the key workflows
Reorganizing all the features into a Microsoft
Office ribbon structure
Providing a detailed visual specification for
the engineering team
Running usability tests to make sure that the
reorganization was hitting the mark
Redesigning over 600 icons
Social Media analysis to measure the success
of the product launch
Improved market recognition
Improved customer relationships
Sales for the new release went up 30% and are still growing.
The revamped UI garnered favorable third party reviews.
The process of customer interviews uncovered some enthusiastic true
fans, and also created some new ones. One of the interview participants
even went on to write a book about the product.