Conducting user interviews to understand
the key workflows
Reorganizing all the features into a Microsoft
Office ribbon structure
Providing a detailed visual specification for
the engineering team
Running usability tests to make sure that the
reorganization was hitting the mark
Redesigning over 600 icons
Social Media analysis to measure the success
of the product launch
Improved market recognition
Improved customer relationships
Sales for the new release went up 30% and are still growing.
The revamped UI garnered favorable third party reviews.
The process of customer interviews uncovered some enthusiastic true
fans, and also created some new ones. One of the interview participants
even went on to write a book about the product.