Accuracy doesn't help you if your question doesn't matter
Let me ask you a question. Does your business have money to burn?Most…
In search of "the right question"
I made a promise to myself years ago that I would never work…
Start With the Question: lessons from my 2nd year physics lab
Second year physics was like getting thrown into the deep end…
Is Intel the new cool kid on the block at CES?
I love CES. I want to know what's going on, what's new, what's…
How many participants do you need for your survey?
Many of my clients ask me about "statistical significance". …
10 things you need to know about usability testing
On Friday I gave a talk at the Wesley Clover startup incubator…
How NYC transit helps S.T.U.P.I.D. users
One of my bad UX pet peeves are poorly executed kiosks. Sadly,…
5 reasons to not use personas for Enterprise software (and what to do instead)
Psst!Let me tell you a little secret. Are you leaning in?…
Why does enterprise software suck? (part two)
In my last post, I listed four reasons why enterprise software…
Why does enterprise software suck?
Among UX practitioners, everyone who works in the dusty corner…