Accuracy doesn't help you if your question doesn't matter

Let me ask you a question. Does your business have money to burn?Most…

In search of "the right question"

I made a promise to myself years ago that I would never work…

Start With the Question: lessons from my 2nd year physics lab

Second year physics was like getting thrown into the deep end…

Is Intel the new cool kid on the block at CES?

I love CES. I want to know what's going on, what's new, what's…

How many participants do you need for your survey?

Many of my clients ask me about "statistical significance". …

10 things you need to know about usability testing

On Friday I gave a talk at the Wesley Clover startup incubator…

How NYC transit helps S.T.U.P.I.D. users

One of my bad UX pet peeves are poorly executed kiosks.  Sadly,…

5 reasons to not use personas for Enterprise software (and what to do instead)

Psst!Let me tell you a little secret.  Are you leaning in?…

Why does enterprise software suck? (part two)

In my last post, I listed four reasons why enterprise software…

Why does enterprise software suck?

Among UX practitioners, everyone who works in the dusty corner…