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on the stage
Jana Sedivy: A Story About Stories
on the stage
Jana Sedivy: A Story About Stories
most requested topics
the power of stories
Your brand is the story you tell about your product. But before you can tell your own story, you need to understand the stories of your customers.
tools for innovation
Innovation isn’t about the next shiny object. It’s about helping people solve a problem. Understanding the problem is the first step for innovation. This talk tells you how.
how to do B2B—Better
The B2B world is much more complex than the consumer world. The sales cycles are longer, there are more stakeholders at the party, and the stakes are higher. Getting customer insights for B2B products is critical, but like everything else in B2B, it’s complicated. Or is it? Perhaps not as much as you think.
B2B customer journey mapping
B2B vendors might think that all this Customer Journey hoopla doesn’t apply to them. This talk tells you why B2B vendors should care about it, and how you can get started with Customer Journey maps for your product today.