Posts

Mairi Miller: Nanometrics

As Head of Corporate Marketing at Nanometrics, Mairi’s done…

Customers are Smarter Than You Think

I don't know why the hipsters accepted a nerd like me into their…

A story is worth a thousand graphs

Joey was a happy and healthy eight year old boy with lots of…

Talk Less, Listen More

"I use this amazing music software.  They know exactly what…

Do you suffer from L.E.S. (Loudest Engineer Syndrome)?

Tell me if this sounds familiar.You are sitting around a table…

Don't do research if you won't use it

Do you ever plan a vacation with no intention of going?Do…

How many participants do you need for your survey?

Many of my clients ask me about "statistical significance". …